Some thoughts on design philosophy

In increasingly interconnected worlds of social networks, activity-based groups, cloud-based data and constant collaboration-mode of content creation, one might feel empowered by such a collective environment but the truth is that even the most skilled people need a helping hand when it comes to user-friendliness of today’s tech.

We, the people of Digital Mate Apps, believe that USABILITY is the single point that you must get right when producing a mobile app. Although it is just one quality attribute of many to consider when building an app, usability is a direct link to the usefulness of the app. To illustrate, here is the excerpt from the article "Usability 101: Introduction to Usability" by Jakob Nielsen:

There are many other important quality attributes. A key one is utility, which refers to the design's functionality:

Does it do what users need?

Usability and utility are equally important and together determine whether something is useful: It matters little that something is easy if it's not what you want. It's also no good if the system can hypothetically do what you want, but you can't make it happen because the user interface is too difficult. To study a design's utility, you can use the same user research methods that improve usability.

• Definition of Utility = whether it provides the features you need.

• Definition of Usability = how easy & pleasant these features are to use.

• Definition of Useful = usability + utility.

Read more HERE

Starting with inspiration

Our inspiration to create top notch apps stems from the philosophies of Jakob Nielsen, Don Norman, Massimo Vignelli and selected few entrepreneurs. You can read some of their inspiring quotes on the page above.

Our approach is to build communities and platforms that will combine great design, top notch usability and solutions to real people problems. Our users are members of passionate communities around the world. They

are our most important inspiration!